Legal
Privacy Policy
How we collect, use, share and protect your personal information — written to be genuinely readable, not just legally sufficient.
How we collect, use, share and protect your personal information — written to be genuinely readable, not just legally sufficient.
This Privacy Policy explains how Atlas & Tide Safaris Ltd. ("Atlas & Tide," "we," "us" or "our") collects, uses, discloses and protects personal information when you visit atlasandtide.com, request a quote, book a trip, or otherwise communicate with us regarding travel across Uganda, Kenya, Tanzania, Zanzibar or the Seychelles.
This policy applies to our website and to the booking, communication and travel-document processes that follow an enquiry. It does not apply to third-party websites, airlines, lodges, insurers or ground operators we link to or book on your behalf, each of which maintains its own privacy practices.
We collect information in three ways: what you give us directly, what our systems collect automatically, and what we receive from travel partners involved in fulfilling your trip.
Information you provide directly:
Information collected automatically:
Information from third parties:
We use personal information only for purposes connected to planning, booking, operating and improving your trip, and to run our business responsibly. Specifically, we use your information to:
Our legal basis for processing depends on context: performance of a booking contract, your consent (for marketing and non-essential cookies), our legitimate business interests (such as fraud prevention and service improvement), and compliance with legal obligations (such as immigration or tax reporting).
Operating a multi-country safari requires sharing a limited set of your information with the specific partners fulfilling your trip — we do not sell personal information, and we do not share more than a given partner needs to do their part of your booking.
Categories of partners we share information with:
We require every partner we share information with to handle it in a manner consistent with this policy and applicable data protection law, though each partner's own privacy practices govern their independent use of your information once received.
Because your trip spans multiple countries, your information will necessarily be transferred to and processed in the destination countries on your itinerary (Uganda, Kenya, Tanzania, Zanzibar/Tanzania and the Seychelles), as well as in the countries where our booking and payment systems are hosted. Where we transfer personal information across borders, we take reasonable steps to ensure it continues to receive an appropriate level of protection, including contractual safeguards with processors and restricting transfers to what a given booking genuinely requires.
Our website uses cookies and similar technologies to keep the site functional, to remember your preferences, and — only with your consent — to understand how visitors use the site so we can improve it.
You can control or delete cookies through your browser settings at any time; disabling non-essential cookies will not affect your ability to browse the site or contact us, though it may reset saved preferences.
We retain personal information for as long as needed to fulfil the purposes described in this policy, typically for the duration of an active enquiry or booking plus a period afterward to handle post-trip matters, respond to legal claims, and meet tax and immigration record-keeping obligations, which in most of our operating jurisdictions is up to seven years for financial records. Information collected for marketing purposes is retained only until you withdraw consent or unsubscribe. Where information is no longer needed, we securely delete or anonymize it.
Depending on where you live, you may have the right to:
To exercise any of these rights, contact us at privacy@atlasandtide.com. We will respond within a reasonable timeframe and, in any event, within the period required by applicable law. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.
Our website and services are intended for adults arranging travel, though itineraries frequently include children as travelers. Where a booking includes a minor, the booking adult is responsible for providing that minor's information and confirms they have the authority to do so on the minor's behalf. We do not knowingly collect personal information directly from children through our website, and our marketing communications are not directed at children.
We maintain administrative, technical and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure or destruction, including encrypted data transmission, restricted internal access on a need-to-know basis, and PCI-compliant payment processing that keeps full card data off our own systems entirely. No method of transmission or storage is completely secure, and we cannot guarantee absolute security, but we review and update our safeguards on an ongoing basis and will notify affected individuals and relevant authorities of any data breach as required by applicable law.
Our website and communications may link to third-party sites — lodge websites, airline check-in pages, insurer quote tools and similar — that are not operated by us. This policy does not apply to those sites, and we encourage you to review the privacy policy of any third-party site before providing personal information to it.
We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or applicable law. We will post the revised policy on this page with an updated "last updated" date, and where changes are material, we will provide more prominent notice, such as an email to guests with an active or upcoming booking.
If you have questions, concerns or requests regarding this Privacy Policy or how we handle your information, contact us at:
Atlas & Tide Safaris Ltd.
Karen Road, Nairobi, Kenya
privacy@atlasandtide.com